Post by account_disabled on Jan 8, 2024 3:53:23 GMT -7
French men's fashion brand Jules has launched "Men in progress" , a campaign that reinforces its commitment to a better world through high-quality sustainable fashion that is made to last. Together with the Air Brussels agency, he presents a spot that aims to create a movement of conscious, positive, sensitive men willing to generate changes, even with regard to their masculinity . In the piece we see several men in different situations while the voice-over reviews the characteristics that "should" define a man. A real man should be tall, strong, cry once in his life and defend his country. These are just a few examples of the many that Jules mentions and that he dismantles with images of today's men who are capable of making their own decisions, banishing old concepts and stereotypes.
If you do not display the embedded video correctly, click here . “This unconventional spot is aimed at all men today who are willing to join us in changing men's fashion and attitudes ,” says Benoît Latron, marketing Email Data director at Jules. « It was an extraordinary experience . I have rarely seen a client in this sector and of this size - more than 500 stores in about fifteen countries - show so much creativity, both in their communication and in their stores, their product and even their choice of agency: Belgian! declares, for his part, Arnaud Bailly, CCD of Air. The spot has been directed by the French Julien & Quentin and is present on television.
In addition to this piece, the brand participates in the conversation with the help of French YouTuber Ben Névert , with whom it will create a series of short videos in which a group of friends talk about different topics related to masculinity, such as "being a good boy", "flirting" and "breakups". Data sheet: Client: JULES Contacts: Benoit Latron, Karine Siebenhuner, Maud Grienti Agency: AIR CD: AIR Creative Council Creation: Arnaud Bailly, Karel De Mulder, Romain Félix, John Benois, Special thanks to: Charlotte Keup, Pauline Héraly, Bérengère Lurquin, Anastasia Bousson, Chantal Gillet, Renaud Goossens, Dominique Ruys, Jason Felstead, Thomas Landeloos Movie production Agency: HAMLET Director: Julien & Quentin VFX and post-production:divide.tv Sound Production Company: Sonhouse OV FR: Krisy / @de.la. sources Music: Quentin Garabedian.
If you do not display the embedded video correctly, click here . “This unconventional spot is aimed at all men today who are willing to join us in changing men's fashion and attitudes ,” says Benoît Latron, marketing Email Data director at Jules. « It was an extraordinary experience . I have rarely seen a client in this sector and of this size - more than 500 stores in about fifteen countries - show so much creativity, both in their communication and in their stores, their product and even their choice of agency: Belgian! declares, for his part, Arnaud Bailly, CCD of Air. The spot has been directed by the French Julien & Quentin and is present on television.
In addition to this piece, the brand participates in the conversation with the help of French YouTuber Ben Névert , with whom it will create a series of short videos in which a group of friends talk about different topics related to masculinity, such as "being a good boy", "flirting" and "breakups". Data sheet: Client: JULES Contacts: Benoit Latron, Karine Siebenhuner, Maud Grienti Agency: AIR CD: AIR Creative Council Creation: Arnaud Bailly, Karel De Mulder, Romain Félix, John Benois, Special thanks to: Charlotte Keup, Pauline Héraly, Bérengère Lurquin, Anastasia Bousson, Chantal Gillet, Renaud Goossens, Dominique Ruys, Jason Felstead, Thomas Landeloos Movie production Agency: HAMLET Director: Julien & Quentin VFX and post-production:divide.tv Sound Production Company: Sonhouse OV FR: Krisy / @de.la. sources Music: Quentin Garabedian.